The Company’s new positioning policy is based on the expansion and promotion of its chief brand - the Golden Cockerel. The emphasis is no longer entirely driven by the growth of output. The Company’s 2005 strategic priorities comprise distribution expansion and a focus on marketing and branding. Upon restructuring of the Marketing Division in 2004, the departments of strategic, corporate, and trade marketing were split in to independent Company divisions. The main target of each division is to increase the Company’s recognition and its brands by strengthening the market power of the Golden Cockerel trade mark. The Company’s new marketing policy and brand promotion strategy related to the above are already in place. One of the promotional techniques applied by the Company is product placement. Characters in more than 12 Television series took pleasure in buying and cooking the Company’s foods, and in late 2003, Darya Dontsova’s published a book titled “The Golden Cockerel Tenderloin”. Produkty Pitania was the first Russian company to use product placement in books.  | 
