Trade Marketing

   

The basic principle behind the Company’s marketing policy is to be as close to our customers as possible. That is why the Company’s promotion events are staged as close to point-of-sale terminals as possible.

The Trade Marketing Division was set up in 2004.

This Division’s function is primarily to endorse our branded products at point-of-sale (POS) terminals, which includes the following operations:

• merchandizing 
• POS audit
• incentive programs
• POS materials.

Currently the Division is setting up a merchandizing system in two cities, Moscow and Kaliningrad . In the future, the Company will introduce the Trade Marketing action system in other major Russian cities.