Produkty Pitania Company will market its products under Gurmama and Willma brands under the order from Miratorg
— 2010-07-22 —

 Produkty Pitania Company, Russia’s major producer of frozen products under Zolotoy Petushok and Domashnaya Skazka trademarks, and Miratorg-Concordia Agriculture and Industry Holding announced entering into the contract involving production of Gurmama and Willma goods at Produkty Pitania’s facilities under the order from Miratorg AIH.
This contract was determined by the major fire that broke out at Concordia plant in Kaliningrad on 11 June 2010 and has had a devastating effect on the company’s production plant. According to Concordia General Manager Vladimir Poltorak, the total loss from the fire exceeded 3 billion rubles, which, however, will be fully recovered as part of the insurance contract between the company and VSK insurance agent. Construction technologies that had been used in erecting the production facilities will be used to restore the plant.
Having completed the approval of the contract terms and after signing all relevant documents Produkty Pitania Company will start delivering products branded as Gurmama and Willma from its own production facility. The first test run of the flow-sheet is scheduled for the next several days. The contract does not provide for strict term limitations and the duration of the contract will be not less than 12 months, a period that will allow Miratorg restore its facility for production of convenience meat products.

The capacity of Produkty Pitania’s production facility based in Kaliningrad is 13,000 thousand tons of products per month and the new obligations assumed under the trade arrangements with partners and customers will not be affected.
According to Produkty Pitania management, this cooperation is a new non-standard business experience that will have a positive effect on the Company’s business and will not affect the strong stance of Zolotoy Petushok and Domashnaya Skazka brands on the market.
Moreover, such cooperation will ensure preservation of sustainable position of Kaliningrad region’s meat processing industry on the Russian market of frozen convenience products.